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How does Causalytics Sales Booster help operations?
Increases the ad spend of existing customers
Clients receive personalised insights on how their digital marketing could be improved, which results in better ROMI and larger ad spend.
Causalytics Sales Booster is a sales-increasing tool for SME agencies managing advertising for their clients. In addition to increasing ad spend for existing customers, it helps you attract new ones while boosting the team's performance.
Attract new advertising customers
For prospects that don’t currently advertise with the agency, a new feature can be added to the agency website.
When the client grants Causalytics agency access to their Google Analytics account they receive a report on their best customers and campaign suggestions:
Alternatively, if the agency is also providing websites and use a website platform (CMS) with it’s own analytics, Causalytics can connect to the CMS’s analytics and produce insights based on that data., without the client having to take any action.
Reduces churn
Causalytics reduces churn through three mechanisms.
Better ROMI -> happier clients
Causalytics improves the ROMI of the client’s accounts. Better value for money leads to less churn.
Better perceived agency value
The client feels the agency provides them with more value when they get personalised insights.
Better winback ratio
Having the analytics data of churned clients and the ability to produce targeted recommendations for them helps winback.
Boosts your teams' performance
Causalytics provides a clear and optimised process for the various customer facing teams:
Contact with client
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Personalised pitch for the client based on the insights
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Always a good reason to contact a client
Tracking and Scoring
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Detailed statistics leads to discovering new sales opportunities and predicting the future needs of clients.
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Prioritise who to contact first with scoring based on seasonality, common traits of profitable customers and prior purchase history of the customer.
Integration to existing tools and workflows
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Causalytics can be integrated into the agency’s tools (SmartAds, CRM...etc.) so that all insights and statistics are available there thus augmenting your existing workflows rather than disrupting them.
No IT department involvement
The notion of having to work through IT can be discouraging. You’ve likely had experiences where IT staff members create seemingly unnecessary roadblocks and slow down the process of change by months.
Furthermore, most IT departments are hesitant to take on additional work, and they certainly don’t want to sign up for another platform to support on an ongoing basis.
Does this sound painfully familiar? No need to worry about that. Sales Booster is easy to implement and it does not require the involvement of your IT department in maintaining it.
Systematic reporting
Ready to use and simple to understand insight reports and suggestions and generated and distributed via your preferred channel. It can be via email or even through your client portal.
*How the revenue is calculated:
Title | Insights/month | Expected conversion rate | What a conversion means |
|---|---|---|---|
Web client | 2 | 4% | Client creates a new campaign with worth 20% of average ad spend, but at least £10/day. |
Ad client | 2 | 2% | Client ad spend increases by 20% |
Let's talk!
Book a 15 minutes call to tell us about your goals and needs, we'll be thrilled to discuss how can Causalytics help you achieve them.