Beat Google and Facebook at local advertising

Causalytics is a sales-increasing tool for media owners helping them to compete with advertising giants like Google and Facebook. 

 

Causalytics allows the media owner to easily connect to their clients’ (= advertisers) Google Analytics account and fetch demographics and conversion data.

 

The data can then be used to:

  • get new leads

  • show the value of advertising to the advertiser

  • optimise campaigns

  • increase ad sales

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How it works

1

The advertisers connect their Google Analytics accounts

2

Causalytics generates personalised insights for the advertiser

3

The insights can be used to:

  • get new leads

  • show the value of advertising to the advertiser

  • optimise campaigns

  • increase ad sales

Insights that increase ad sales

Insights are next generation reports based on the advertisers analytics data. A media owner can use the insights for four purposes

Get new leads

1. Add a button to your website

Add a button to your website asking the website visitor to connect their Google Analytics account to get an overview of their best-converting target groups.

2. The visitor connect their Google Analytics accounts

It takes 1 minute and 5 clicks.

3. Dashboard with target group insights

The visitor is shown a white labelled dashboard with an analysis of the websites current target groups based on Google Analytics’ demographic report.

4. Data-based campaign recommendations for your channels

The visitor receives recommendations of campaigns including an estimate of their results: Spend 500 € to get 123 conversions.

 

5. Contact request

The visitor can send a simple contact request form to your sales department. Sales will also be able to view the visitors dashboard and campaign recommendation.  

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Your conversion rate from organic Google traffic is really good. Get more similar users by trying Google Ads. 

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Try Google Ads

Target group: Not yet advertising clients

Show the value of advertising to the advertiser

The same button described in section 1, allowing website visitors to connect their Google Analytics accounts, can be used to connect your existing advertising customers.

 

When the advertisers have granted access to their Google Analytics account we can provide them with insights highlighting how much value they get from advertising in your channels.

 

Conversion data fetched from Google Analytics can also be used in your own reports.

Optimise campaigns

When you get access to conversion data you can better understand the best converting target groups of the advertiser and use that data to target the best converting segments.

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Increase ad sales

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All the previous features indirectly increases ad sales. More leads lead to more customers. Customers having a better understanding of the value they get lead to happier customers, as do optimised campaigns. Happier customers buy more. 

 

But Causalytics also provides insights that are directly aiming at increasing sales. Some examples include:

  • Black Friday is approaching! Grow your budget not to miss out.

  • The few visitors you have from city x convert really well. Perhaps try a campaign targeted at them to get more. We predict you’ll get 123 conversions for 500 €. 

Why our insights work

They deliver the right message at the right time

Causalytics produces a lot of personalised insights for every customer and then uses expected future value to select what insight should be presented to this customer today to reach the best results.

 

Expected future value means that Causalytics calculates the expected return, the effort needed and the probability of success and recommends the actions where return/effort is the highest.

conversion-rate_img.png
tip-box_empty.png

Your conversion rate from organic Google traffic is really good. Get more similar users by trying Google Ads. 

pngfind.com-bright-light-png-438575.png

Try Google Ads

Target group: Not yet advertising clients

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They help the advertiser understand the message and take action

A coherent story aiming at the call to action

Every insight tells a story with the goal of convincing the advertiser to take action.

Always rooted in advertiser data

All recommendations are based on the advertisers' analytics data. Because data says x, we recommend you do y.

Focus - one topic/insight

Each insight focuses on one topic at a time to really drive home the message and invite to action.  

Highly personalised

Each insight completely adapts to the advertisers' data telling a story out of their perspective.

Auto-generated, natural language text

Graphs are always accompanied by text which is completely auto-generated by indistinguishable from human-written text.

They scale efficiently

A 1000 experts working for you 24/7

The amount of insights produced match that of what your best analyst could produce for one client in one week. 

 

Causalytics does it automatically

  • for all your 1000s of clients

  • in seconds

  • every day

 

A SaaS platform to help you manage and deliver the insights

The insights are efficiently managed by your sales department in a SaaS platform. The platform provides features to assign, prioritise, filter, tag etc.

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Book a meeting

Book a 15 minutes call to tell us about your goals and needs, we'll be thrilled to discuss how can Causalytics help you achieve them.