Increase your clients’ ad spend and reduce churn

Causalytics is a sales-increasing tool for SME agencies managing advertising for their clients (=advertisers).

Causalytics uses the advertisers' analytics data to provide them with detailed and personalised insights on how they could improve their advertising and grow their ad spend.  

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Increase your budget

You’re missing out on 123 conversions every week because your daily budget is so low. Even with a raised budget, you will still meet your CPA target of 5,80 €.

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Target group: Already advertising clients

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Increase the ad spend of existing customers

Clients receive personalised insights on how their digital marketing could be improved, which results in better ROMI and larger ad spend.

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Increase your budget

You’re missing out on 123 conversions every week because your daily budget is so low. Even with a raised budget, you will still meet your CPA target of 5,80 €.

pngfind.com-bright-light-png-438575.png

Target group: Already advertising clients

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Your conversion rate from organic Google traffic is really good. Get more similar users by trying Google Ads. 

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Try Google Ads

Target group: Not yet advertising clients

Reduce churn

Causalytics reduces churn through three mechanisms.

Better ROMI -> happier clients

Causalytics improves the ROMI of the client’s accounts. Better value for money leads to less churn.

Better perceived agency value

The client feels the agency provides them with more value when they get personalised insights.

Better winback ratio

Having the analytics data of churned clients and the ability to produce targeted recommendations for them helps winback.

Generate leads for new advertising customers

For prospects that don’t currently advertise with the agency, a new feature can be added to the agency website.

When the client grants Causalytics agency access to their Google Analytics account they receive a report on their best customers and campaign suggestions.

Alternatively, if the agency is also providing websites and use a website platform (CMS) with it’s own analytics, Causalytics can connect to the CMS’s analytics and produce insights based on that data., without the client having to take any action.

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Amaze your clients with detailed insights

Causalytics insights are highly personalised, relevant, timely and persuasive.

The advertiser gets extensive information on 

  • What is recommended

  • How it can be achieved

  • Why it's worth doing

  • And if there's any risk involved (there isn't or at least it's negligible)

Causalytics generates multiple insights per client and scores them based on the size and probability of the

sales opportunity.

The sales representative can then choose which one to send to the client.

The insights always aim for a win-win result for both you and your clients.

 
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Book a meeting

Book a 15 minutes call to tell us about your goals and needs, we'll be thrilled to discuss how can Causalytics help you achieve them.