Causalytics produces insights about three main topics:
How can you optimise your channels
How can you optimise your content
What was the ROI on marketing as a whole
The insights are presented as clickable cards, with more details behind the click.
Drill down to the root cause
Start from the top KPI, for example, Marketing ROI and drill down all the way to the individual campaigns, to understand what changes contributed the most to the result, both negatively and positively.
Prioritise tasks by impact
With its impact score (upper right corner) for each insight, Causalytics allows you to easily prioritize what should be done first to reach your targets.