Google Ads Agency!
Download the ultimate Google Ads Audit Template
It contains 58 factors you should check in your clients' Google Ads accounts to reach optimal results. Try Causalytics, if you want to automate those checks.
The ultimate Google Ads audit template contains 58 checks with explanations and additional resources.
Tests run each month
Keywords analysed every day
Too many keywords in ad group
Too few ads in ad group
Search and Display ads in same campaign
Spend & budget
Daily spend is x % under daily budget
Campaign is limited by budget
Daily budget is set too low
Campaign score under x %
Keyword quality score is under x
Landing page experience is "below average"
No negative keywords are used
A keyword is completely blocked by a negative keyword
Google Analytics is not connected
GA is connected, but no conversions are received
Search impression share
Search impression share is under x %
Search top impression share is under x %
These are just examples of our Google Ads alerts, there are more.
But if we don't happen to have what you want, we'd be delighted to add them.
Complete audits of your clients' Google Ads accounts every day
Causalytics audits all of your Google Ads accounts every day.
The tests that fail produce alerts that become tasks in your specialists' to-do lists.
Prioritised to-do lists for every specialist
Based on the agency's priorities Causalytics creates to-do lists for each specialist, where the task are sorted by importance.
The sorting criteria is customisable by:
any Google Ads metric
Track how you progress towards your goals
Define the goals you want to reach as a company and the KPIs affecting them.
Also get a high level overview of all your clients' Google Ads accounts.