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Google Ads Agency!

Download the ultimate Google Ads Audit Template

It contains 58 factors you should check in your clients' Google Ads accounts to reach optimal results. Try Causalytics, if you want to automate those checks.

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The ultimate Google Ads audit template contains 58 checks with explanations and additional resources.

6K

Accounts monitored

7M

Tests run each month

4M

Keywords analysed every day

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Example alerts

Account setup

  • Too many keywords in ad group

  • Too few ads in ad group

  • Search and Display ads in same campaign

Spend & budget

  • Daily spend is x % under daily budget

  • Campaign is limited by budget

  • Daily budget is set too low

Optimisation scores

  • Campaign score under x %

  • Keyword quality score is under x

  • Landing page experience is "below average"

Negative keywords

  • No negative keywords are used

  • A keyword is completely blocked by a negative keyword

Tracking

  • Google Analytics is not connected

  • GA is connected, but no conversions are received

Search impression share

  • Search impression share is under x %

  • Search top impression share is under x %

These are just examples of our Google Ads alerts, there are more. 
But if we don't happen to have what you want, we'd be delighted to add them.

Complete audits of your clients' Google Ads accounts every day

Causalytics audits all of your Google Ads accounts every day.

 

The tests that fail produce alerts that become tasks in your specialists' to-do lists.

Prioritised to-do lists for every specialist

Based on the agency's priorities Causalytics creates to-do lists for each specialist, where the task are sorted by importance.

The sorting criteria is customisable by:

  • task type

  • problem severity

  • client importance

  • any Google Ads metric 

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Track how you progress towards your goals

Define the goals you want to reach as a company and the KPIs affecting them.

Also get a high level overview of all your clients' Google Ads accounts.

Use-case examples

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The new Google partner directory highlights premium partners.​ Becoming one is one of Causalytics' use cases.

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Get started in 2 minutes

Just connect your Google Ads accounts and get immediate results. 

No credit card needed