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How does Causalytics Sales Booster enhance your product?
Increases the ad spend of existing customers
Clients receive personalised insights on how their digital marketing could be improved, which results in better ROMI and larger ad spend.
Causalytics Sales Booster is a sales-increasing tool for SME agencies managing advertising for their clients. In addition to increasing ad spend for existing customers, it helps you attract new ones while boosting the product team's performance.
Attract new advertising customers
For prospects that don’t currently advertise with the agency, a new feature can be added to the agency website.
When the client grants Causalytics agency access to their Google Analytics account they receive a report on their best customers and campaign suggestions:
Alternatively, if the agency is also providing websites and use a website platform (CMS) with it’s own analytics, Causalytics can connect to the CMS’s analytics and produce insights based on that data., without the client having to take any action.
Reduces churn
Causalytics reduces churn through three mechanisms.
Better ROMI -> happier clients
Causalytics improves the ROMI of the client’s accounts. Better value for money leads to less churn.
Better perceived agency value
The client feels the agency provides them with more value when they get personalised insights.
Better winback ratio
Having the analytics data of churned clients and the ability to produce targeted recommendations for them helps winback.
Automates tasks for the product team
The optimisations and new campaigns that Causalytics offers can be transferred to the channels (Google Ads, Facebook) with one click so that the team managing the campaigns doesn’t have to re-create them manually. This frees up more time for the team so that it can focus on providing value to the customers and thus increasing the likelihood of happy customers and higher sales.
*How the revenue is calculated:
Title | Insights/month | Expected conversion rate | What a conversion means |
|---|---|---|---|
Web client | 2 | 4% | Client creates a new campaign with worth 20% of average ad spend, but at least £10/day. |
Ad client | 2 | 2% | Client ad spend increases by 20% |
Let's talk!
Book a 15 minutes call to tell us about your goals and needs, we'll be thrilled to discuss how can Causalytics help you achieve them.